Women Attracted To Men In Red

Women are attracted to men in red, research finds.

Psychologists conducted tests by getting women to rate the attractiveness of a variety of men and state their willingness to date, kiss, and engage sexual activity with them.

They then digitally altered the color of the T-shirts the men were wearing and compared the responses, finding men in red were consistently scored as being more attractive.

Those who have been wearing red were seen as more "powerful, attractive, and sexually desirable" said professor Andrew Elliot… who only wears red from now on.
The team from the University of Rochester say the red effect was limited to status and romance: red made the man seem more powerful, attractive, and sexually desirable, but did not make the man seem more likable, kind, or sociable.

The effect was consistent across cultures: undergraduates in the United States, England, Germany, and China all found men more attractive when wearing or bordered by red.

When women see red it triggers something deep and probably biologically engrained.

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